Privacy Policy for Lifelike AI Ltd
Last updated: 22 October 2026
1. Introduction
Lifelike AI (“we”, “us”, “our”) operates the website lifelikeai.co.uk and provides interactive AI‑powered art products, software subscriptions, and bespoke portrait services.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, purchase our products, or interact with our services.
We are committed to safeguarding your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Company Registration Number: 17005266
ICO Registration Number: ZC183554
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2. Information We Collect
We collect the following categories of personal data:
2.1 Information You Provide Directly
• Name
• Email address (e.g., enquiries@lifelikeai.co.uk)
• Phone numbers (including WhatsApp contact numbers)
• Billing and delivery information
• Messages sent via email, WhatsApp, or contact forms
• Images you voluntarily submit (e.g., framed Lifelike Art photos for promotions)
2.2 Information Collected Automatically
• IP address
• Browser type and version
• Device type (Android, Windows, etc.)
• Pages visited and time spent on the site
• Cookies and usage analytics• As stated on the site: “We use cookies to analyze website traffic and optimize your website experience.”
2.3 Subscription & Account Information
If you subscribe to our software platform or purchase a full solution product, we may collect:
• Login credentials
• Subscription history
• Device compatibility information
• Interaction logs with Lifelike AI portraits (non-sensitive usage data only)
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3. How We Use Your Information
We use your personal data for the following purposes:
• To provide and maintain our AI art platform and subscription services
• To process orders, payments, and deliveries
• To respond to enquiries via email or WhatsApp
• To improve website performance and user experience
• To personalise your interactions with Lifelike AI portraits
• To send service updates, subscription reminders, or promotional offers (only with consent)
• To comply with legal obligations and regulatory requirements
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4. Legal Basis for Processing
We process your data under the following lawful bases:
• Contractual necessity – to deliver products and services you purchase
• Consent – for marketing communications and optional cookies
• Legitimate interests – improving our website, preventing fraud, and enhancing customer experience
• Legal obligation – complying with UK law and ICO requirements
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5. Cookies
Our website uses cookies to analyse traffic and optimise performance.
When you visit lifelikeai.co.uk, you are presented with a cookie banner allowing you to Accept or Decline cookies.
You can change your cookie preferences at any time through your browser settings.
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6. How We Share Your Information
We do not sell your personal data.
We may share your information with:
• Payment processors
• Delivery and logistics partners
• IT service providers supporting our platform
• Legal or regulatory authorities when required by law
All third parties are required to comply with UK GDPR and maintain strict confidentiality.
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7. International Transfers
If any service providers operate outside the UK, we ensure appropriate safeguards such as:
• UK GDPR‑approved Standard Contractual Clauses
• Adequacy decisions
• Secure data transfer mechanisms
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8. Data Retention
We retain personal data only for as long as necessary:
• Account and subscription data: retained while your account is active
• Order records: retained for up to 6 years for tax and legal compliance
• Marketing data: retained until you withdraw consent
• Cookies: retained according to their technical expiry periods
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9. Your Rights Under UK GDPR
You have the following rights:
• Right to access your data
• Right to rectification
• Right to erasure (“right to be forgotten”)
• Right to restrict processing
• Right to data portability
• Right to object
• Right to withdraw consent at any time
• Right to lodge a complaint with the Information Commissioner’s Office (ICO)
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10. Data Security
We implement appropriate technical and organisational measures to protect your data, including:
• Encrypted communication
• Secure servers
• Access controls
• Regular security reviews
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11. Children’s Privacy
Our services are not intended for children under 13.
We do not knowingly collect data from children.
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12. Links to External Websites
Our website may contain links to third‑party sites.
We are not responsible for their privacy practices.
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13. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:
Email: enquiries@lifelikeai.co.uk
WhatsApp: +44 7413 601015 / +44 7429 699954
Website: https://lifelikeai.co.uk/
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14. Changes to This Policy
We may update this Privacy Policy periodically.
The latest version will always be available on our website.
Lifelike AI